CounselEAR serves a significant portion of the independent audiology market with its OMS and practice management tools. Practices running CounselEAR have the same integration opportunity and the same integration gap as Sycle users: the OMS holds the data that should be driving every downstream workflow, but most of that data is never connected to anything outside the OMS itself.
The Data CounselEAR Holds That Most Practices Underuse
Every CounselEAR instance holds a complete record of patient demographics, insurance information, appointment history, device fitting records, and hearing test results. From an operational standpoint, this data can drive very precise segmentation for recall campaigns, very accurate insurance verification before claims go out, and very targeted follow-up based on clinical history.
A patient with a bilateral fitting 24 months ago in CounselEAR is identifiable, reachable, and clinically appropriate for a follow-up outreach. A patient whose last visit was a battery replacement 6 months ago requires a different message than one whose last visit was a new evaluation. A patient with a specific device model that has had reported issues is an opportunity for a proactive service outreach.
This level of segmentation is not possible with a disconnected marketing tool that operates on a static export. It is only possible when the marketing automation reads from the live OMS data.
What Disconnected Systems Cost a CounselEAR Practice
When marketing, billing, and OMS systems are not integrated, CounselEAR users face the same manual overhead that any disconnected audiology practice faces: staff manually exporting lists, re-entering patient data, managing duplicate records between systems, and reconciling schedule data between CounselEAR and whatever scheduling or communication tool the practice uses separately.
A mid-size CounselEAR practice with 3,500 active patients and 8,000 total patient records that runs marketing campaigns from a manually exported spreadsheet is working with data that may be weeks or months out of date. Patients who have already rescheduled receive duplicate outreach. Patients who have moved practices are still in the recall pool. Patients with new insurance that was updated in CounselEAR but not in the marketing system receive incorrect eligibility assumptions.
AuDMatic and BillAR on CounselEAR
AuDMatic integrates with CounselEAR the same way it integrates with Sycle: through a live data connection that keeps marketing automation and scheduling workflows current with the actual OMS data. Appointment confirmations, recall campaigns, after-hours scheduling, and patient reactivation all run off real CounselEAR data.
BillAR connects to CounselEAR billing data to provide real-time AR visibility, automated eligibility verification, and denial management for practices running CounselEAR as their OMS and billing platform.
If your practice is on CounselEAR and you are running marketing or billing tools that are not integrated with it, request an AuDMatic and BillAR integration review. We will show you what the connected workflow looks like for your specific OMS configuration.